We invent the formats stories will live in next
Ctrl Alt Create Labs is a creative technology studio:
Part production company, part R&D lab, part think tank. We build new storytelling formats at the edge of film, music, and emerging technology, prove them with live audiences, and develop them into work studios and brands can build on.
HOW THE LAB WORKS
Invent. We prototype formats that don't exist yet, such as a feature-length visual album mixed in Dolby Atmos with an AR layer hidden inside it.Test. Every format goes in front of real audiences early, on real devices, in real rooms.Produce. We take what works to finished, festival-ready productions.Research. We document what we learn about new workflows, spatial audio, and how creative teams direct emerging technology, and share it on stage and with studio partners.
FROM THE LAB
Prologue · A Spatial Music Film
Spatial cinema · 2026 · Festival run
An immersive narrative visual album told through song and visuals, with a Dolby Atmos mix by a Grammy-winning team and an AR puzzle hunt hidden throughout the film. The AR layer was demoed live at San Diego Comic-Con 2026, and the film has been privately screened for Disney, Marvel Studios, and Warner Bros.Brain, Body & Soul Fest · Metaverse festival + Telethon
Immersive Experience · 2023–24
A first-of-its-kind metaverse music festival and nonprofit telethon for brain health awareness. Across two runs, it featured live performances, interviews, and a PSA directed by Felice LaZae, with Weird Al Yankovic, Creed Bratton, Rain Phoenix, Zach Braff, and more. The PSA also premiered at the San Francisco Giants’ ballpark.Love Game · The 1st Original Musical on Clubhouse
Social Audio · 2021
Produced live during the pandemic: 16 artists in different cities around the world, performing together in real time and streamed in studio-quality sound, when live audio was still notoriously lo-fi. Sponsored by audio brands Blue Microphones and IK Multimedia.Game Night Market for Airbnb
Live Experience
As a producer in Airbnb's Concert Experience program, Felice LaZae created Game Night Market in Los Angeles, a mix of live music, gaming, and curated experiences.Nena · A Spatial Short Film
[Spatial film · In development]
A narrative short about a young girl finding her voice, designed for flat screens and headsets, where the way you watch becomes part of the story.
FEATURED AT SAN DIEGO COMIC-CON
Three years running · 2024 · 2025 · 2026
Presenting on the future of immersive storytelling:2024: a panel with Emmy-winning immersive producers from Marvel Studios and ILM, plus a Grammy-winning Dolby Atmos engineer.2025: a keynote on creator-owned distribution.2026: Made by Humans: Immersive Storytelling in the Age of Machines, with a live AR demonstration.Also in development: a television series, a documentary, and new immersive IP.
BRANDS WE WORK WITH
Disney · Marvel Studios · Warner Bros. Television · Airbnb · Dolby · Blackmagic Design · Avid · Logitech · IK Multimedia · Blue Microphones · SpliceOur work has been featured on: Bravo · HGTV · TBS · MTV · Disney
PARTNER WITH THE LAB
Technology companies build tools creatives don't adopt, and creative teams hesitate to embrace those tools. The lab works in between. Here's how studios and brands work with us.Immersive productions and activations. Spatial audio, AR, and installation experiences for launches, anniversaries, fan events, and premieres, built to work on the devices your audience already owns.Workshops and innovation consulting. We train creative and production teams to direct new tools, including AI, the way they'd direct a collaborator, with authorship staying in human hands. We also advise on spatial content workflows, including Dolby Atmos music-to-picture.Co-development. Formats and IP from our slate, developed with studio and brand partners.
FELICE LAZAE
Founder
Felice LaZae is a filmmaker, producer, and creative technologist. Ctrl Alt Create Labs is built on everything she created before it.She started as an audio engineer and recording artist and worked her way from the studio to the cover of The Killers' multi-platinum album Sam's Town, photographed by Anton Corbijn. Since then, she has performed on stages from Coachella and Lincoln Center to Paris Fashion Week and Jimmy Kimmel Live!She has directed and produced music videos, YouTube content, live virtual events, and narrative film. Her music has aired on major networks, in both television shows and national and international commercial campaigns.She has consulted on innovation strategy for Walt Disney Studios, Marvel Studios, and Warner Bros. Television, and has presented on the future of immersive entertainment at San Diego Comic-Con three years running.Link: Full bio at felicelazae.com
Let's build what's next.
For partnerships, productions, workshops, and press, send a note.
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